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Education and Educational Research: Intro to Qualitative Research


Rebecca Blanchard, PhD.
Director, Medical Education and Research
Academic Affairs, Baystate Health
Patricia McArdle, EdD.
Office of Medical Education
Department of Internal Medicine, Baystate Health

PowerPoint Presentation

Goal and Objectives

This lecture introduces to participants the basics of effective survey design.



By the end of this lecture, participants will be able to...

1.     Introduce a 7-step process for survey design

2.       Characterize the construct being measured

3.       Identify common item-writing pitfalls

4.       Define the purpose of: expert validation, cognitive interviews, and pilot testing

Articles on Qualitative Research

These articles provide good examples of or instruction in qualitative research. However, many more examples exist in scholarly journals! Also, don't forget to check out Feed the Educator, where qualitative research is also highlighted.

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